Consumer perceptions: pork and pig production. Insights from France, England, Sweden and Denmark
- Titre
- Consumer perceptions: pork and pig production. Insights from France, England, Sweden and Denmark
- Meat Science
- Créateur
- T.M. Ngapo
- E. Dransfield
- J.-F. Martin
- M. Magnusson
- L. Bredahl
- G.R. Nute
- Sujet
- Attitudes
- Consumer
- Focus group
- Meat
- Pig production
- Pork
- Date
- 1/2004
- doi
- 10.1016/S0309-1740(03)00076-7
- Résumé
-
Consumer focus groups in France, England, Sweden and Denmark were used to obtain insights into the decision-making
involved in the choice of fresh pork and attitudes towards today’s pig production systems. Many positive perceptions of pork meat
were evoked. Negative images of the production systems in use today were expressed, but rationalised in terms of consumer
demands, market competition and by comparisons to previous systems of production. Knowledge of production systems appeared
of little consequence in terms of any meat market potential as several groups freely remarked that there was no link between the
negative images of production methods and their purchase behaviour. The groups were clearly confused and mistrusted the limited
information available at the point of purchase. Careful consideration should be given to meat labelling, in particular taking account
of the evident consumer ethnocentrism, to assure that such information is targeted to enhance consumer confidence. - volume
- 66
- numéro
- 1
- pages
- 125-134
- Titre abrégé
- Meat Science
- Consumer perceptions
- Langue
- en
- issn
- 03091740
- Collections
- Aspects sociaux
Fait partie de Consumer perceptions: pork and pig production. Insights from France, England, Sweden and Denmark